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Human Stories

Nurture versus nature. The desire to test our physical boundaries, is it innate or a consequence of our life experiences? This series of Human Stories has had the goal of uncovering what makes our subjects have the drive to exercise every day. Trades of our personality play a role and so do obstacles we have had to overcome. Sarah LaMont is no exception. You have gotten to know her in previous posts. The force of nature, the creator and founder. It is time to unveil yet another side, the Muay

Why do we love to style people? Mainly because we get to nurture an incredibly intimate relationship and discover the marvels of human kind on the way. Jameson is no exception. Recognizing the differences between men and women, understanding the importance of that diversity is an attribute that unfortunately isn’t that common these days. Throughout our interaction it became evident that Jameson understands and lives by elevating and acknowledging the important role of the women in his life. “My wife means so much to me…the self-sacrifice of having a child

When riding his bike Jameson finds it easy to figure out the appropriate gear to accomplish function, comfort and performance on the ride. As a result of that he becomes a trendsetter. In reality, he never sets out to be appropriately fashionable when riding. His look is a by product of becoming a better cyclist with every ride, understanding the function of the gear to achieve his fitness goals on the bike and knowing that the “kit” has to be comfortable in order to withstand the unavoidable discomfort of pushing

Jameson Johnson, a name destined to be written about. In need of giving his life a much needed 180 degrees turn, he gave up his car and his phone for a period of time about twelve years ago. Running was his fitness of choice and his mountain bike the mode of transportation. This new routine inspired his desire to complete a Triathlon, which he did and decided to never do that again. After sharing his fitness time between runs, swims and bike rides it became evident his happy place was

Be prepared to be delighted by the stories of three wonderful subjects we have been inspired by in the recent months. Our stories will also be featured in an effort to explore more in depth what is it that makes us unique and contributes to develop our own sense of style. In this first installment we explore the drive to stay healthy and fit, as it reflects part of our own quest for the “Style from Within” philosophy. In our journey we unveiled more layers in each one of our