About

Sarah…

When I graduated college with a degree in Graphic Design from the University of Washington I had a hard time finding a job in my field, that is when I secured a second job at Nordstrom in Downtown Seattle as a Salesperson in the Women’s Petite Department.

Admittedly, I didn’t think it was a real job… on my very first day I tended to a 5 feet tall woman who was overwhelmed trying to find something memorable to wear to her son’s wedding. By the end of the day, not only had we found something that made her feel beautiful but had accomplished the same challenge for her husband. They were so happy I remember them tipping me $100 and told me to use it to buy myself a bottle of vodka because “I deserved it”!

This experience was eye opening to me… I always loved getting dressed and saw it as a way to express who I was and how I wanted people to see me; I cared more about body shape and proportion and how fashion could be incorporated into your every day lifestyle. While working at Nordstrom I encountered people who didn’t see getting dressed as a creative expression but as a stressful hassle… and I wanted to help.

I do what I love: Styling for both men and women, not just for special occasions and events, but for their Saturday mornings and casual evenings with their family and friends. I believe style should be part of your every day life and doesn’t have to be full of rules and “dry clean only” labels. I started this business so that I can help each one of my clients find function and creativity in their existing closets and never feel embarrassed to bump into people they know while out doing errands again.

Why style?…

Carla…

Growing up in Caracas (Venezuela), I spent most of my weekends surrounded by my mom, aunts and grandmother. All of us fashion lovers, tracing patterns, cutting fabrics…handing it all to my grandmother to sew. Clothes and fashion were therapeutic and a bonding element during my upbringing.

When college called I decided to pursue a career in Communications and Film. A trade that would creatively absorb all my attention and make the world disappear when working a project. Quickly I became fascinated with the application of Fashion in film through Costume Design.

Working in Venezuela trained me to work through what always seemed to be impossible obstacles and always find a way to achieve the creative goal. As a result of becoming aware of how much the magic of audiovisual arts transports me into a realm where only I exist and time is not a variable; as soon as I became a mom I knew I couldn’t do those two things at once: Parent the way I wanted, be the Costume Designer I wanted. I can multitask, but those two couldn’t exist together when my children were young.

A few years ago I had the pleasure of working alongside Sarah at Nordstrom. From day one her energy left an impression on me, a memorable one. She’s a force of nature and when she ventured out and created WhyStyle I knew I wanted to be a part of it.

It took a couple of years for the universe to align in my favor. Since getting together I have found the perfect marriage between my passions: Fashion and Audiovisual Arts. Still a mother of two adorable young men, now I have the time to lose myself in the creative process and make my kids proud.

Fashion as an art form, an expression of who we are. That is what binds Sarah and I together. There is so much to empower, to say…clothing is a language and a beautiful one at that. We can speak it, and we believe we can teach it.

Why not?…